I lead a structured an ideation session around three key activities, each one with a separate goal that would move us from research into the design and build phase. Ultimately, the session proved so fruitful that nearly every other Capstone team copied our same methodology (partly because we did our presentation first and everyone followed). Here’s what we did:
While others picked a path and climbed the career ladder I had become a generalist: recruiters didn't know where to put me, and creative directors often thought I was both too senior and too unfocused for a regular designer role. As a result I felt like I was treading water rather than gaining ground.