Case Study: Dancer Magazine
Problem: Dancer Magazine was a trade magazine in a niché market with heavy competition. Their old magazine design was dated, sloppy, and gridless.
Solution: I was the Art Director for two years, and took the magazine in a totally new direction with commissioning photographers and illustrators to create high concept covers and spreads.
Case Study: National Partnership for Women and Families
Problem: The National Partnership for Women and Families is a nonprofit bipartisan organization aimed at pushing women’s issues, like maternity leave, into legislation.
Solution: By stacking the organization’s rather long name around a new logo mark that evokes both a bridge and a ribbon, a balanced design is created that evokes both the ideas of bringing people together and advocacy.
Results: The board of the National Partnership was thrilled with their new design, as well as the open logo mark design that was flexible in its applications to wrap around t-shirts or across letterhead. Other later design iterations were added by me in an effort to expand their giveaways and awareness, but these were not manufactured (yet).
Case Study: Pop Technologies
Problem: A new start-up aimed at providing on-call, a la carte I.T. services for small businesses needed a brand, identity, and website to launch its new business.
Solution: The logo and branding I created moves away from the typical blue of tech companies, and instead takes a bold, graphic approach with metallic accents. The logo is deceptively simple, while also alluding to a maze or a micro chip detail.
Results: I designed a new logo, identy system, and website that the client was very happy with.
This is a sampling of a few logos and identities I've created. I also have extensive experience in designing and working from brand guidelines for a number of large corporate clients.
Portland: This was part of my thesis in college, the idea was to play with moving away from a static, singular logo and instead create a flexible visual system that spoke to Portland's famous nature reputation as 'The Greenest City in North America" by using plant life specific to that area.
National Partnership: Logo and identity for non-partisan NPO dedicated to improving women and worker rights.
Asbury Park Dance & Yoga: A logo for local dance studio.
Barre Boys: Online zine and blog dedicated to male dancers.